Oklahoma State football: List of all known NIL deals for Cowboys

Sunday marked a month since new NIL rules went into effect and transformed the NCAA sports world on July 1. College athletes didn’t waste any time to make deals and a profit, including Oklahoma State athletes.

For OSU football players, NIL deals included apparel lines, playing video games and even a new outdoor page on Instagram. Below is a list of every Cowboy football player with a known deal so far and what those deals consist of.

Here is a list of every Oklahoma State football player with a known name, image, and likeness deal so far and what those deals consist of.

This is an ever-changing list that I will update throughout the season, so if you see a deal I missed or one that needs to be added in the future, you can let me know on Twitter, @dekotagregory.

You can plan on a list for basketball players and wrestlers when those seasons near.

Here is the list of OSU football players and their NIL deals in alphabetical order:

Hunter Anthony, OL

• Barstool Athlete for Barstool Athletics
• Scissortail Hat Co., an Oklahoma-based company that also has a deal with Anthony’s teammate, Trace Ford

Braden Cassity, CW

• NINE-O Outdoors, an outdoors Instagram page that Cassity started

Brendon Evers, DT

• Barstool Athlete for Barstool Athletics

Trace Ford, DE

• Scissortail Hat Co., an Oklahoma-based company that also has a deal with Ford’s teammate, Hunter Anthony

Bo Hardy, LB

• Barstool Athlete for Barstool Athletics

Matt Hembrough, LS

• Barstool Athlete for Barstool Athletics

Dezmon Jackson, RB

• MAGZ Sports Group, a full-service consulting, marketing and branding agency. A deal with MAGZ Sports Group includes a personal apparel line, but Jackson has not released his yet. Jackson is one of several OSU players who has a deal with MAGZ Sports Group.
• Rondevoo, a website where fans can bid or book for 1-on-1 video calls with celebrities, athletes, influencers, tutors, music instructors and more.

Zach Middleton, RB

• MAGZ Sports Group, a full-service consulting, marketing and branding agency. A deal with MAGZ Sports Group includes a personal apparel line, but Middleton has not released his yet. Middleton is one of several OSU players who has a deal with MAGZ Sports Group.

Malcolm Rodriguez, LB

• MAGZ Sports Group, a full-service consulting, marketing and branding agency. A deal with MAGZ Sports Group includes a personal apparel line, but Rodriguez has not released his yet. Rodriguez is one of several OSU players who has a deal with MAGZ Sports Group.

Spencer Sanders, QB

• MAGZ Sports Group, a full-service consulting, marketing and branding agency. A deal with MAGZ Sports Group includes a personal apparel line, and Sanders’ apparel launch actually crashed the site after his announcement. You can find the link for Sanders’ apparel line here. Sanders was the first of several OSU players who announced a deal with MAGZ Sports Group.

Kanion Williams, S

• Yoke: Gaming with Athletes, an app that lets fans play video games with athletes. Williams’ deal with Yoke was the first NIL deal announced by an OSU football player on July 1.

Preston Wilson, OL

• Barstool Athlete for Barstool Athletics
• Yee Yee Apparel, a Texas-based patriotic, outdoor apparel company
• Old School Hats, an Atlanta-based hat company

Zeke Zaragoza, LS

• Barstool Athlete for Barstool Athletics